To help launch a new Aussie shampoo, we partnered with a spoken word artist to create a
track on Tik Tok inviting all blondes – natural or not – to keep unwanted brass at bay.
The results:
16,482,500 content views // +1000% vs benchmark.
1,528,309 engagements // +409% vs. benchmark.
16.2% engagement rate /// /+440% vs. benchmark