JUST FOR MEN
BE THE BETTER MAN.
Modernized the heritage icon with a rebranded focus on self-improvement & vulnerability.
A fresh look was long overdue.
Our tagline – be the better man – encourages men of all styles & shades to be better in whatever way they see fit.
This rebrand launched with a hero spot, then followed up with individual TVCs specific to each product.
We continued support for the the larger campaign on social.
Content on the Just for Men Instagram page offered helpful grooming tips, testimonials & product how-to’s, all laddering back to the brand’s mission of becoming the better man.
Press: Ad Age
