A fresh look was needed.
The tagline – be the better man – encourages men of all styles & shades to be, well, better.
Alongside a total rebrand, six commercials were scripted and filmed: one hero and five accompanying product-centric spots.
Press: Ad Age
HERO FILM
Be your own man.
Not the man from the movies.
Or the cover of that magazine.
Don’t be your dad.
Unless you want to be.
Take a long look.
Then, take a chance.
And tweeze.
There’s always something to tweeze.
Be clean. And groom.
Know how they’re different.
Be kind and courteous to him. Her. Them. Everyone.
Just for Men hair and beard care.
Be the better man you are. And look the part.
LEAP
Make the big leap. Even if you have doubts.
Take small steps. Especially if they’re easy.
Wash your beard daily to reduce gray gradually.
And be open to new firsts.
Like Control GX.
The first & only gray-reducing beard wash.
Be the better man you are. And look the part.
BIG DAY
Save the date.
Lose the grays.
Choose words wisely.
Practice regularly.
Shampoo daily to reduce gray gradually.
For subtle, natural-looking results.
Because you don’t have to be the best man.
To want to be the better man.
Control GX, the first & only gray-reducing shampoo.
Be the better man you are. And look the part.
BRUSH AWAY
Brush aside the doubters.
The naysayers.
The noise.
Oh, and lint.
You’re not ready for gray.
So brush it away in 5 easy minutes.
With Just for Men Mustache & Beard.
Be the better man you are. And look the part.
GET UP
Get up.
Get going.
And gradually reduce grays the easiest way.
Just step into the shower with Control GX, the first and only gray-reducing shampoo.
Get rid of a little gray every time you wash with Control GX.
Be the better man you are. And look the part.
SOCIAL
Supporting the larger campaign by using footage captured across all TVCs, content on the Just for Men Instagram page offers helpful
grooming tips, testimonials, and information on the latest products, all laddering back to the brand’s mission of being the better man.
