Quick: what does Walmart sell? Hint: it’s not ‘everything.’
It’s your thing.
Your latest obsession you found on your feed.
The spicy snacks you thought only existed back home.
Even the thing you didn’t even know was your thing—you might want to check with your child to see when the next school bake sale is.
As part of Walmart’s Welcome to Your Walmart campaign, we created a roster of content across TikTok & Meta that tapped into native social tendencies (like camera transitions / search) & brought attention to the Walmart app.